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Business  »  Advertising

What to Look for in Commercial Printing Services

By: Edwin Mullin

Date Added : August 17, 2011 Views : 512
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If it is your first time to work with a printing company, you need to be extra careful. Some companies fail in the initial stages of their marketing campaign simply because they were not able to plan ahead when it comes to choosing the right commercial printer that they can deal with for their commercial printing projects. You do not easily give in to cheap offers just because they meet your company’s budget. You must have a set of guidelines to help you with as you look for the kind of printer that will best suit your criteria.

1. Good reputation: You might ask what does it has to do with your printing project. Everything is the answer. A company that has a good reputation is careful in the manner that they are dealing with their clients. It is not just enough that they get the job done or offer a good rate for their services. The overall customer experience must be favorable for the client as this may give them the signal whether or not they are willing to partner with you again or not. One way to make sure that you are partnering with a company with a good reputation is to ask around. Ask friends that have printing projects done with the company. Ask how they are in meeting deadlines and even in the way they deal with their clients. Good sources for this are people who have truly acquired their services. They can give you feedbacks that may help you decide in choosing the printer or not.

2. They give satisfactory answers to your queries: Nothing can be more frustrating than to partner with a printing company that has poor customer service. Customer service does not just limit to giving updates about the progress of your printing project but as well as addressing the questions regarding the technicalities of printing and other information pertaining to printing. A good company invests time by informing their clients on the details of the project that they are undertaking. This is very important especially if it is your first time to undertake such printing project. Usually, you are crowded with questions and doubts that you need answers to. Companies that give satisfactory answers usually get repeat customers and eventually win them over.

3. Years of experience: We often equate years of experience to a reliable and excellent printing service. Though it is understandable that years of experience may not guarantee that a company is already performing well in terms of their service, it is still important to look into such details such as the number of years in the business because chances are, they have serve a lot of companies’ printing needs already therefore giving them an edge over printing experience per se. They are knowledgeable of the tricks and trade of the business and they can offer you advices with regards to your printed materials.

4. Guarantee: This may be difficult to gauge but a company that offers guarantee of their service is more likely to deliver and perform well. Their guarantee will make you feel secure that everything is well taken care of from the materials down to the after printing service and also that they will make sure that they undertake all necessary measures to ensure that they give you your required number of prints at the deadline agreed upon.

Commercial printing projects should not be a burden to your company. All you need to do is make sure that your prospective commercial printer passes through all criteria that you have set.

Edwin Mullen is a business man using booklets in his coffee shop from commercial printing company, that’s why he love to write an articles about booklet printing.

Article Source: What to Look for in Commercial Printing Services

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