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Business  »  Advertising

What Comprises Commercial Printing?

By: Jherome Wetzel

Date Added : July 28, 2011 Views : 522
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When you wake up and have coffee, you read the papers. You go to the mailbox and get your mails. In there are several mailers and catalogs. You go to the grocery and you are given flyers by companies. All of these things are products of commercial printing. Now, think about all kind of printing materials that you encounter every day. Other that what was mentioned above, there are also brochures, magazines, business cards, marketing kits, guides, and many other things. Now, how were these things produced? How did the local commercial printer convert an idea into a layout and eventually into a printed material that gets distributed everywhere?

Now what exactly is commercial printing? In a nutshell, it is the process of making an art work, like a layout, and processing into in order to be transferred onto a piece of paper, card stock, or any other material. In our modern world, printers can already print not only on paper but also on plastic, steel, and many other flat or even corrugated materials. Many commercial printing companies use offset printing in order to transfer the four sets of color found on a layout. These colors are known as cyan, magenta, yellow and black, a.k.a. CMYK.

The CMYK printing process is simple but it has been used for more than a century already. It has just been innovated to streamline the process and make it faster, but the logic is still the same-the CMYK system still rules.

How the Process Works
From the layout, an aluminum plate is created where each color of the CMYK is represented. Before printing, each plate gets wrapped around a cylinder so that the cutout shape on the plate gets filled with the specific ink that it stands for. The ink is then poured into the cutout shape after which it is transferred onto a rubber roller. This roller is called a blanket cylinder and is responsible for allowing the paper to roll within and get the right level of ink for a particular color.

And lastly, it is the responsibility of the impression cylinder to push paper at 10,000 sheets per hour in order to absorb the ink. All these process are automatic. In modern-day machines, there are four presses for each of the individual colors, hence the term, four-color machine. One piece of paper goes through each press in the order of the CMYK and retrieves one color at a time. It will then land on the drying area that employs inferred heat to dry the ink on the paper. This will then be ready for printing on the back side. The plates and rollers all work together efficiently in order to mass produce your original layout at a very fast rate. You will generate thousands of copies in no time.

Commercial printing offers many advantages in creating professional and excellent quality final printed products for people to enjoy. These printed materials could be informative or entertaining but these are all rendered in high grade printing, thanks to the modern equipment and machines of a local commercial printer. By far, the CMYK offset printing is the best system of printing because no matter how many innovations the printing machines have undergone over the years, they still go back to the basic CMYK.

Jerome Wetzel is a business man using booklets in his coffee shop, that’s why he always find for booklets commercial printing company with good quality but low in pricing.

Article Source: What Comprises Commercial Printing?

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