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Ways to Guarantee your Postcards are Received Effectively

By: Cara Elliott


Date Added : July 19, 2011 Views : 512
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When was the last time you considered postcard samples as part of your marketing program? Perhaps, with all the hype in modern marketing techniques, you have forgotten the function and use of the good old postcards. As a savvy business owner, you need to understand that traditional marketing tools are still important in business today. Because you can't guarantee that all your customers and prospects would use the internet regularly, it would help to market to them the old way.

Postcards are actually attention-grabbing and economical to print and mail. You don't need to spend a lot of your marketing dollars just to carry out a decent post card marketing campaign. Likewise, post cards don't require to be opened. Because there is no need for an envelope to send your cards, you can save a lot of your budget. This will also allow people to read your message instantly. When done well, your cards will be the most cost effective way to bring people to your store or lead them to your web site.

If you want to guarantee that your cards will be received effectively, here's what you need to do:

1) Design a post card that grabs attention instantly. Because your cards are not placed in an envelope, it makes it hard for recipients to resist them. Take advantage of this fact by designing your cards creatively. Create a message that is brief, easy to read, and gets to the point right away.

2) Pay attention to the address side of your cards. Some people assume that the address side simply contains the name and address of the recipient. Although there are some areas that require the address side to be a free space, you cannot ignore this space completely. If there are no restrictions on this side, you need to put something interesting and valuable on it to encourage people to turn over the card. It can be a teaser to your whole message or a few of the benefits you provide.

3) Make use of interesting images. Images are the best way to grab attention. Make sure to use interesting and high quality images to ensure your card visually and emotionally appeal to your customers. Have a professional photographer take the photo for you to ensure they look as enticing and appealing as possible. Remember, a picture is worth a thousands words, so be sure to make use of the best and the right image in your cards.

4) Never close a sale with your post cards. There is simply not enough room in your cards to close a deal. Instead of attempting to close a deal, why not just provide the benefit your offer in order to capture the attention and interest of your customers and prospects. Use your cards to encourage them to call you or check out your web site to learn more.

5) Carefully identify who you target audience is. Be sure to know the demographics of your recipients before you send your postcard printing. This is to ensure that your recipients are those likely to make a response to your ad; otherwise, you will only be wasting time and money on your campaign. It's best if you create a mailing list that contains of the qualified recipients. This will ensure that you get a good response rate from your cards.


Being a business woman Cara wants to promote her products through postcards, that's why she always goes for online postcard printing company with low price but good in quality.

Article Source: Ways to Guarantee your Postcards are Received Effectively

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