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Business  »  Advertising

Things to Keep in Mind when Marketing with Business Cards

By: Laika Shuckmyrr

Date Added : August 10, 2011 Views : 764
Rate Author : Current : 3.25 /5
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Let’s admit it. It’s not always easy getting ideas, especially if what you need is a good marketing idea. With a lot of things to do, it is just not easy coming up with ways to effectively promote a business. The challenge here is to come up with a unique and impressive strategy that won’t take much of your time and budget.

Business owners would suggest different marketing strategies, but if you are in doubt and wants the easiest and most affordable strategy, business card printing is your best option. Nothing has really changed with the way business cards are done today as it were in the past, only that they have been more creative, vibrant, and eye-catching today. To guarantee that your cards will be effective, here are some pointers worth following:

1 – Before going out of your home or office, check if you have your business cards with you. You might meet a potential customer or new contact along the way. With your cards in your pocket, it would be easy for you to give them your contact details. Make it a daily habit to check if you still have enough supply of cards with you before you go out.

2 – Network, network, and network. Aside from attending networking events to hand out your cards, you can always consider putting your cards in your mail. Say for instance you are mailing bill payments, why don’t you insert a card or two in the envelope. The person in the receiving end may need your services or know someone who will be interested in your offerings. This is surely a great way to get new customers come to your store.

3 – Practice good etiquette. When you give out your card, be sure to ask for the card of the other person. Likewise, when receiving a card, don’t just take it and shove it in your pocket. Take a few seconds to examine it to make the person feel that their card is important t you. You can write down notes at the back to help you remember the person later on. After that, put the card carefully in your business card holder to let the person know that their card is important to you. If you do this, he might just do the same to your card.

4 – Don’t keep your cards. You need to get them in the hands of your prospective customers. Don’t hold back your cards otherwise it will hurt your business. Give it to every potential customer you need. You can even give two cards to each person to encourage them to give your card to anyone they know who might be interested in your business.

5 – Don’t be afraid to ask for referrals. When handing out your card, ask the person if he can refer you to others. A referral program printed in your business card templates would best encourage them to refer your business to their friends and family. You can give an incentive or freebies to everyone who will refer you.

6 – Every event, meeting, or place you go to, make it a point to bring your cards. You are likely to meet someone out there who will be interested in your business. This will prove to be beneficial to you, so be sure to take advantage of every chance you get to hand out your business card.

Laika Shuckmyrr loves writing articles during her free time after her duty as a professor in University of California. She also conducts original research to find the very best business card printing for marketing professional services. Try to visit this page for more tips about cost effective printing and find the best place to print business car

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Things to Keep in Mind when Marketing with Business Cards

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