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Business  »  Advertising
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The Importance of Custom Printing

By: Edwin Mullin


Date Added : July 12, 2011 Views : 522
Rate Author : Current : 2.44 /5
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You know that advertisements are important for any business whether it’s a big tarpaulin or a tiny flyer it’s important. You want to make your company look good so you decided to create various media forms like brochures, flyers, postcards, folders etc. Always remember that when there are options there is custom printing, so go find yourself a reliable custom printer.

Why you should consider Custom Printing:

1) You have the option of just about anything
When you choose Customization, you allow your company to be different and to standout. Custom Printing is everything you need to be unique. From colors, sizes, text, edges, cut and a whole lot more you can control everything depending on your needs and wants.

2) You have the option to choose to get a designer or do it yourself
To customize is to do anything you please so if you have the eye for branding then create a layout of your folder or brochures and send it to the printer. If you have trouble creating your own design though get in touch with a good designer and tell your thoughts so they can draw it on paper.

3) You have the option to choose how your paper looks (size, slits, folds, edges)
Whether your paper is in the size of Godzilla or at the size of your thumb, the choice is yours. Custom printing lets you make the right decision for your company in fact it can even help you decide. Ask your printers what sizes and folds would make your projects look more professional. Take time consider each options and if it go well with what you want people to perceive your company.

4) You have the option to choose your colors
Colors make everything alive and boost a potential client’s perception on what your company really is. So take time to choose the colors and how you will put everything better. The color customization will give your company more edge because the colors will differ from a competition. Try learning more about Color Psychology. This can help know more which colors to use so you can evoke the emotions that you want your readers to feel.

5) You have the option to choose your fonts
Your fonts are one important factor in making your prints understandable. Choose wisely. Try not to use the regular Arial or Times New Roman but avoid over fancy fonts that have too much going on in every letter. You want people to understand visually what you are trying to tell them right? Printers can cater to mostly any font imaginable so be wary on what works best for your specific project.

6) Most importantly you have the option to pick a good printer
Printers have different strengths; some cater to those who prefer more bold and outgoing customers while some on the other hand prefer the more traditional ones. Pick a reliable printer that listens to your needs and vision.

If there is one thing you want you want to happen is to stand out – you want your customers to notice you and think of you is the brand. You would want customers to think that you are THE BRAND not just one of the brands. Look at your competition and check what they have done, what ever they did – you should avoid doing it or if you really have to, do even it greater or grander. With custom printing this will not be a problem. Would you just want to be like any other company? Be different, find a custom printer.


Edwin Mullin is a business man using rack cards in his coffee shop, that’s why he alway go with custom printing company at low cost.

Article Source: The Importance of Custom Printing

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