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The Benefits of Marketing Plastic Surgeons through a Marketing Specialist

By: Karl Holik

Date Added : September 3, 2011 Views : 948
Rate Author : Current : 1.60 /5
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When you hire a marketing firm to be in charge of your marketing plastic surgeons campaign, you will enjoy an introduction of new and effective strategies from specialist(s) who will look at things from a marketing point of view.

Usually, the aesthetic marketing firm will analyze the current state of your practice, give recommendations to make your practice better and develop plastic surgery marketing strategies and programs that will help you achieve the desired outcome. This is done to increase your patients or simply improve the retention or loyalty of the existing patients. Hiring the right specialist is a guarantee he or she will bring valuable skills to your organization, aimed at improving various surgery services by approaching things from a patient and business point of view.

So, what does the firm in charge of marketing plastic surgeons do?

Maximized use of data – unlike your marketing department or staff, the hired marketing firm views all data in a different light when setting up a database that will be used for the distribution of all relevant marketing information. For instance, the names and addresses of your patients will be looked at as something more than just contact information as the specialist will use it to set a database that can be used to distribute your monthly newsletter by mail, happy birthday greetings, text messages, emails and even for setting up online appointments. In their marketing efforts, the marketing plastic surgery firm will also collect demographic information to use in marketing your services. This ensures no business opportunity is lost.

Discovering and exploiting trends – the firm will review your appointments and study all other trends to determine what services you need to market at certain times of the week. The firm in charge of marketing plastic surgeons will develop the right campaigns that will lead to more business. For instance, aside from the usual patient care, a marketing campaign could be developed with the aim of reminding your patients about one or two things via telephone calls. These can also be turned into follow ups to see how the recovery process is going.

Developing programs for improving patient satisfaction – the specialist in charge of marketing plastic surgeons can develop a customer satisfaction survey to determine how patients see the care and services being provided. This allows you to improve the services being offered so that patients get excellent services. This can be done in regard to waiting time, prescribed drugs and medication clarifications, after care services, hospitalization and so on. The specialist will discuss the findings with the surgeon and staff, with the aim of developing new strategies to improve relationships with patients.

Developing partnerships and sponsorships – the marketing plastic surgeons specialist can also relieve you, as the surgeon, of valuable time by being in charge of all partnership and sponsorship programs. This extends to exploring partnership opportunities with various agencies, which can even be used to obtain educational information for patients. The partnerships can be explored in relation to pharmacies; daycare centers and medical equipment supply companies. These partnerships help in attracting new patients and in generating referrals.

Sherry Azzarella is the author of this article on Marketing for plastic surgeons. Find more information on Marketing plastic surgeons here.

Article Source: The Benefits of Marketing Plastic Surgeons through a Marketing Specialist

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