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Some of the most common root causes of failure for custom calendars

By: gary maxwell


Date Added : September 6, 2011 Views : 41
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Are your custom calendars failing left and right? Instead of putting on a band aid on its failures, you might want to investigate the causes of its failures. Rooting out the cause of course is the best way to help you improve and ultimately succeed with your color calendars. Luckily for you, this article is here to help you out.

Below you will find the list of common root causes of failure for custom calendars. See if you did these or have some element of these on your own designs. They might be the root causes of your own failure. With this, you might be able to apply the correct solutions and eliminate these problem causes in your calendars.

1. Using amateur quality photographs – Never ever use amateur quality photographs in calendars. This is a big mistake, and is probably the most common root causes of custom calendars failing. Amateur photographs do not only look half baked, but they also of course are set in low quality.

This gives calendars that fuzzy and unclear looking picture designs that make them look cheap and bad. So always make sure that you try to deliver high resolution professionally made photographs in your calendars.

2. Using common design templates – Using the most common design templates available for all can also hamper your calendar’s success. This is because your calendars will also look TOO COMMON and TOO NORMAL for their taste. People will have a high chance of ignoring your calendars simply because they look like they have seen all those before. Of course this should not be your goal. It is best to look distinct and original, so try to avoid design templates whenever possible.

3. Using the wrong calendar size – Depending on your target market, size can be a problem with your calendars. There some people who have no use for oversized calendars, while others do not really care about small sized desk calendars. It is all about having a functional and useful calendar for them.

So you should check really if your own target audience has preferences for their calendar’s size. Match their preferences precisely to get the response that you actually need from those calendars.

4. Using the wrong theme for the audience – Of course, the picture themes can also be the prime root cause of the failure of your calendars. Use the wrong kind of theme and you will find yourself with lots of calendars that people do not actually want to buy or use.

So make sure that you also take into account your target audience’s taste in calendars. Use the set of pictures with a specific theme that they will like and pick up immediately. The better the theme the more takes to your calendars most probably.


5. Using cheap quality materials – Lastly, calendars fail because they might probably be made of cheap quality materials. Think paper and inks are the enemy of calendars because they won’t last long enough, for the whole year, if these materials are not made properly.

So it is best to actually spend a bit more in calendar printing. Try to target the most decent quality paper and binding materials to make sure that your calendars last long and do their job well.

Great! Now you know exactly what to look for in your calendars. Once you see these probable mistakes, you can then correct them before you go to the calendar printing service. Good Luck!


Gary Maxwell is an artist focused on catalog printing. Born and raised in Colorado, He is currently a freelance for online designing promoting custom calendars.

Article Source: Some of the most common root causes of failure for custom calendars

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