Solve the root of your postcard’s problems

If your custom postcards are not working as well as you think they should, then it is probably because of some systemic or foundational problem. Let us try to solve the root problem of your postcards with a basic list of possible common issues. Just read through the list below and analyze if your own postcards have these problems. By identifying the key root problem, it should be easier to produce the right kinds of posters that produce the results that you want.

1. When the image is the problem – The first possible cause of failed postcards is the image. This is the primary feature of most postcards of course. That is why care must be taken in choosing and inserting them. The typical cause why images fail in postcards is because the one used is of low quality.

Many amateurs to printing fail to realize that high resolution images are needed. They just insert images taken from the Internet without getting the high resolution originals. This is a mistake and will result in fuzzy looking postcards. Check to see if this is your problem with your own custom postcards.

2. When the quality is the problem – Another one of the most common reasons of postcard failure it the postcard’s material quality. The paper and inks of a postcard must be of good quality enough to portray the message as it is meant to be portrayed. Beyond that, the materials themselves must be protected from early deterioration due to exposure from the elements.

If these requirements are not there in your postcards, then more often than not your postcards will probably fail and get ignored. So try to spend a bit more in your materials for postcard printing.

3. When the message is the problem – Sometimes, it is the postcard’s message that is causing all the troubles. It might sound like a great message for you, but for your intended audience, it might be too general, too boring or just plain too uninteresting to them. A proper postcard message typically is directed towards the readers precisely.

It must be composed in such a way as to directly connect to them on a personal level. If your postcards do not connect to the readers like this, then they probably will fail. So make sure you pay close attention to your message content.

4. When the authority is the problem – Authority when it comes to postcards is important. People will not trust postcards (hence making them fail) if they do not see the real signs of authority. If you did not put in a logo, or your detailed contact information within your postcards, then maybe this is probably your problem as well. You must give people something to verify or check on you if you want them to start trusting your postcards. So make sure you check and add these when needed.

5. When the timing is the problem – Finally, the timing of the postcards might be the cause of their failure. Remember that there are certain times where people expect a certain type of postcard or greeting card. Typically these are related to the changing of the seasons as well as specific occasions or holidays.

Make sure that what you are sending matches the current season or occasion. Miss the mark on this and you will be facing some difficulty getting people to read your postcards that will of course look unrelated to the current situation.

Now you know the most common root problems when it comes to postcard. At least now, it is possible for you to spot these issues before they become a big problem to your postcards. Good Luck!


Gary Maxwell is an artist focused on catalog printing. Born and raised in Colorado, He is currently a freelance for online designing, promoting custom postcards.

Article Source: Solve the root of your postcard’s problems