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Business  »  Advertising

Set Up a Booklet Business

By: Edwin Mullin

Date Added : July 19, 2011 Views : 490
Rate Author : Current : 2.44 /5
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Do you think that there are many local businesses booming in your city? That means that your community is ready to receive and read booklets from the mail. Now is a good time to start your booklet printing business, especially if you have some back ground in publishing or in operating a printing press. If managed well, there is not much room for losses and you will enjoy great profits from your projects.

Like any other business, you will need to write down a business plan for this endeavor and then follow it strictly. If you can, look for a trusted person who can become your mentor as your start up this venture. The following are also some guidelines that could help you set up your new business.

1. The process of coming up with a booklet is a creative and artistic endeavor so you need to create a motivating environment. It has to be a nice work space that need not be luxurious but rather quiet and peaceful. It should be conducive for your daily booklet.

2. Be organized. Put all your files in a filing cabinet that is categorized alphabetically by client so that you can easily pull out a folder if you need to.

3. Install a telephone, fax machine and internet in your workplace. Needless to say you would need a couple of computers-one for the creative work and another for your corporate documents and communications purposes. This is workable if you only have one employee. As you increase your work force, you will need to add more equipment and working area to accommodate them all.

4. You will have to invest a big chunk of your capital into an updated computer system that is loaded with specialized software for booklet design. These updated booklet software are available online and could be conveniently purchased and downloaded in a moment. Your internet service should also be the fastest because you would need that for research, for online backups, and for sending and receiving big files through email from your clients.

5. Since you are already a business entity, you will need to establish a private mailbox that is primarily for all your business correspondence and parcels.

6. Open a business bank account with your local bank. This should be separate from your personal savings and checking account so that you can easily monitor the money that comes in and goes out for your business. Additionally, that will keep you from getting tempted to spend your business money for personal expenditures. You may also need to establish a credit card merchant service for your business, should some of your clients opt to pay for their projects through credit card transactions.

7. As needed, hire a professional photographer to handle the photo shoots. He could be paid on a per-job basis because his services may not be needed every day. Or you can do the photography yourself, especially if you already have good equipment. You can set up a small corner in your office as a small photo studio with lights.

8. Advertise your booklet printing business the conventional way or through direct selling. You need to let people know that you are printing booklets and that you are willing to cater to their needs, whether they are a fledgling company or an established shop that just does not have the time to make their own booklet. Present yourself as the solution to their booklet needs.

Edwin Mullin is a business man using booklets in his coffee shop, that's why he love to write an articles about booklet printing.

Article Source: Set Up a Booklet Business

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