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Business  »  Advertising

Postcard Printing 101

By: Mhorgan Phair

Date Added : August 8, 2011 Views : 506
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Postcard printing has been one of the challenges companies would face every time they would want to come up with unique and effective postcards for their marketing campaigns. These cards may look simple because of its one page unique feature but the task lies in designing such one great card that will successfully attract customers and gain their loyalty.

Options such as over the net printing have become a popular option for companies who would want to cut the cost of printing these materials. Several reasons for choosing online printing service includes coupons and discounts they provide for bulk printings, easy communication process, access to sample designs which are readily available in their online gallery.

There are also some companies who would do their own design planning and printing to save on the rising costs of hiring online and offline services. Whatever option you may consider for the printing of your cards, here are some basic tips that you may find helpful as you print those cards:

1. Decide on the size: Cards may vary in sizes and shapes to attract a certain group of people. Some of these sizes includes mini card, a regular card, tabloid, legal, half page and large cards. It is first important to decide on what you would like your card to represent so it would be easier for you to decide on the size. If you would use the card for an invitation, a mini card will be enough to contain the important details of the event for which you would like your target market to go to otherwise, you need a bigger size if you are to promote several products from your company.

2. Design a unique card: Though cards have the power to appeal, you still need to make it as unique as possible in order to sustain the attention of your target market. Think of a design that will create an impact. If you are to use images, choose appropriate images that will represent the true value of your business.

3. Quality of images is a must: Do not undervalue your images. By all means, make sure that it is printed in high resolution to make it appear real and vibrant.

4. Paper quality: Choose a quality paper that does not need to cost you a lot but at the same time achieve its functionality. Companies would like their cards to last long. One area that you need to work on is the card stock that you are using. Make sure that you use one that will outlast wear and tear.

5. Coating: Coating gives your card an added texture. It can also help protect your card from elements that may deter its usefulness such as water, harmful chemicals and the likes. You may opt for a glossy finish or a matte finish.

Postcards are fun, colorful and unique materials that you can definitely use to attract customer, reach out to a certain client base, invite colleagues and friends and even promote certain services. This card always creates an element of surprise to those who are taking hold of it. As you consider these tips, you are assured that postcard printing will not just be effective in helping you cut the cost but also productive enough to bring forth sales and revenues for your company as well.

Morgan Phair is a business man using postcard printing in his coffee shop from commercial printing company, that's why he love to write an articles about postcards.

Article Source: Postcard Printing 101

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