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Mobile Coupons: Effective Mobile Marketing Technique

By: Jesse Webbink

Date Added : June 20, 2011 Views : 888
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Mobile coupons are one of the most effective uses of mobile marketing today. Unlike traditional media campaigns, such as television, radio and print advertisements, which are based on assumptions, the mobile coupons, on the other hand, are a practical way of representing mobile marketing to customers on a large number. Mobile coupons accompany lucrative offers on certain products or services of a company that can be redeemed by customers easily. With introduction of cell phone coupons, the printable coupons have been replaced as customers can read underlying messages of cell phone coupons easily in their handset. Mobile coupons are offered to the customers residing within the coverage area of mobile network.

How mobile coupons work?

Mobile coupons or cell phone coupons contain voucher, discount or offer as textual formats or in downloadable smartphone applications which are sent to a consumer’s handset. They are not printable coupons. They are digitally formatted coupons that customers can read easily from their handset. Further, the customers have to follow a series of instructions from the promoters. During purchase at the counter, the customers have to display the unique code that they received through mobile coupons.

After the unique code being displayed at the counter, the customers avail much-needed discounts immediately. What more, the customers are not required to be tech savvy as mobile coupons are as easy to handle as a pie.

Hence, while the customers avail instant benefit of getting mobile coupons, the business promoters reach out potential customers faster by offering them compelling and irresistible discounts and offers with the cell phone coupons.

Salient Benefits of Mobile coupons

For the promoters, mobile coupons are instant mobile marketing technique to ensure brand recognition among millions of mobile phone users. Further, this is an effective way of marketing, measuring and promoting your business on the Internet. You can advertise your products aggressively and measure its success based on the redemption rates. This is the reason why mobile coupons marketing technique is the most effective marketing campaign today.

Adding further, mobile coupons marketing are eco-friendly technique, offering socially conscious consumers a waste-free alternative to paper coupons. Therefore, mobile coupons marketing technique gives consumers an opportunity not only to save time and money, but also contribute a cameo role in saving the planet Earth.

Mobile couponing offers a great opportunity to advertiser companies to get immediate hall of fame as their products and services are exposed to millions of customers instantly. Consumers are greatly benefited by mobile couponing and avoid standing longer in a queue in front of store to get the best deals of products or services.


Mobile coupons can be summed up as effective mobile marketing technique for advertisers or promoters to promote their products and services to a large number of customers right away. Therefore, mobile coupons have come as one of the most effective marketing campaigns by advertiser companies who always quest such a useful technique to brand-promote business among customers. This is the reason why mobile couponing marketing technique is catching up fast among advertisers as well as consumers.

Jesse Webbink is the author of this article on Printable Coupons. Find more information on Free Coupons here.

Article Source: Mobile Coupons: Effective Mobile Marketing Technique

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