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Business  »  Advertising

Marketing Ideas using Custom Business Cards

By: Elisha Godin

Date Added : August 4, 2011 Views : 540
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A growing business should be investing more on their marketing campaign, but not to the expense of their profit. As you learn more about your growing business, you should be able to come up with clever marketing strategies that will help you promote without breaking the bank. Some business owners may think that traditional marketing techniques are dead, but the truth is they are not. There is still a large percentage of the population that prefers traditional marketing over modern techniques.

If you are having a hard time deciding on the best marketing tool to use in your marketing campaign, it’s always good to start with custom business card printing. But why custom cards? What can they do to your business?

When your goal is to set your business apart from the competition, custom business cards are the best way to do it. Because there are templates you can use today, you are most likely to create a card that looks like others out there. A generic design won’t help you stand out and give you a unique image. This is where the advantage of custom cards comes in. There are plenty of online printing companies that do business cards today. You can just visit their web site, pick a template and place your order. But this gives you little control on the design of your cards.

So, what do you do if you want a custom design? You find an online printer that that allows you to submit your own design or let you customize their templates. The right printer will allow you put your logo, picture, or use your own specifications without extra charges. They will also allow you to have a look at the final design before printing to allow you to make the necessary changes before printing.

If you want to make sure your custom design is impressive, you can always hire a graphic designer. They will help you throughout the design process. There are even some printing companies that have in-house designer. You might want to ask your printer about this.

The marketplace is a competitive place, and you need to stand out. A great way to use your custom cards to let them represent you well is by using both sides of the card. You can place your complete contact details in front and at the back can list down additional information. This can be a list of your top offerings, store hours, or tips that will be valuable to your customers and prospects. This is an excellent way to get your potential customers interested in your business.

Colors are also an important selling point. Vivid colors will make your cards easy to notice. Make sure to use the right colors in your business card templates that will communicate the right message and image to your customers. Creative and fun colors will surely bring your cards in front of people.

Stunning pictures are also ideal. After all, a picture is worth a thousand words. With attractive and enticing pictures, your customers will be attracted to your cards and make them remember you easily.

Remember to emphasize in your cards why people should patronize you. Stir their interest and curiosity and a day won’t pass without getting a call from them. One final tip: don’t forget to include your web site in your cards so your customers and prospects can visit it if they are interested in your offerings.

Elisha D. Godin is connected in one of the best business card printing Company. His company can guarantee you the quality of their business card templates.

Article Source: Marketing Ideas using Custom Business Cards

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