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Business  »  Management
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MSc Marketing

By: Gareth Patterson


Date Added : August 20, 2011 Views : 972
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Lancaster University Management School (LUMS) is the UKs top research led Business School which delivers both general and specialist undergraduate and postgraduate programmes. Covering business, management, accounting, finance and economics the taught programmes are led by world class faculty members who are leaders in their respective fields.

The student body is made up of both full and part time students from both the UK and further afield who choose to study at the Business School because of its impressive international accreditation. It is one of the few business schools in the world to hold triple accreditation from the three leading international accreditation bodies, which is reflected in the quality of its teaching and results.

The Masters in Advanced Marketing (MSc Marketing) from LUMS, strives to bring together the best of academic and business excellence so that students have a rich academic experience. The course accepts candidates who have substantial marketing experience from an academic background or a history or work-based marketing experience. The course looks for this prior knowledge so that it can be built upon and enriched while studying the full time 12 month course.

The programme focuses on actual marketing practice so it gives students the opportunity to learn about the most common problems faced by marketing managers everyday in the workplace. Learning in this way ensures that students are getting the experience that employers actually want and need. The course enables students to think critically about the actual application of marketing, overcome problems associated with implementation and strategy while developing inter-personal and technical skills all of which are necessary requirements for anyone working in the marketing industry.

The Masters in Advanced Marketing is also the perfect base to build upon and continue study for a PhD in Marketing. LUMS has been ranked by the Financial Times as the 5th in Europe and 3rd in the UK for the quality of its doctoral programme. So if you want a lively research environment where doctoral students play an active and vital role then LUMS may be the perfect place for you.

Most PhD students go on to have academic careers yet many have also gone on to join research organisations and consulting firms around the UK and the world. Studying for a PhD in any discipline requires high quality supervision which will encourage and guide every PhD candidate when breaking the mould and creating a new way of thinking. Lancaster University Management School with its high quality, internationally recognised lecturers and professors can provide this and help students to create brand new ideas and models.

This is reflected in the three year Entrepreneurship (with Management) Degree. Students are presented with entrepreneurship in a social and historical context so that they can examine the behaviours of the entrepreneur and the effect that their society had on them. The course continues on to look at entrepreneur skills and behaviours and how these relate to different sized business today. It is from this that students can develop valuable analytical and practical skills which they can take into the work place them.

From Undergraduate, Masters and PhD studies Lancaster offers an unrivaled position as the UKs top research led Business school. Which will provide every student with a sound academic knowledge and the confidence to implement theory into practice in the working environment.




Claire Evans is the author of this article on Marketing PhD. Find more information, about MSc Marketing here

Article Source: MSc Marketing

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