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How Do the Java Jackets Benefit Your Promotion?

By: Janet Little.

Date Added : July 20, 2011 Views : 926
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With the economic environment continuously becoming more challenging, the issue of getting customers or retaining those you have has become a matter of life and death. Whichever strategy you use to promote your business will determine whether you will make the cut in this cut throat era or if you will sink. The necessity for customer awareness and new products has led to revolutionary promotional approaches and one of these is the java jackets. Before they hit the market, we used to suffer with our hot coffee but that was before one brainy person came up with the idea of the coffee sleeves that have relieved the agony of burning hands. How do java jackets work, you may ask? Most of us take the java jackets for granted but if your business is in need of rejuvenation just read on;

• More exposure time; according to research, the ordinary coffee customer spends around 50 minutes with the java jackets. If you were to consider all other promotional campaign tools in the market, you realize that not many give you such durations of exposure. The java jackets are a unique way of penetrating the market as coffee drinkers are in most cases not in any hurry and eventually, they will end up rolling the cup in their hands to read the information inscribed on the java jackets.

• Higher rate of recall; In addition to the time they are exposed to your brand’s information, the rate of remembering the information on java jackets display is high based on the fact that what people see has more probability of being recalled. The java jackets thus give you the chance to advertise and get your brand’s information remembered at a high rate of 65%.

• Spiral promotional opportunity; the java jackets are walking billboards. There is a probability that you are going to meet so many people and if you are seated, many are going to read the logo or the brand information on the sleeve. This means that java jackets give you a chance to advertise to the original coffee customer and many others who get to see the information.

• Customer contact at a personal space; most adverts are on billboards which customers are zooming past in their cars or buses. However, the java jackets get the customer when they are relaxing taking their coffee and mostly not in a rush to another point. If they are in a café, they might be with friends and they will get to exchange views on your product. The java jackets have the message for the customer at a time when they are most likely to care about such information.

• Rights to the advertising space; if you have ever advertised in the papers or television, then you understand the frustration of seeing your advert besides that of a competitor or another product that doesn’t in any way relate to yours. The java jackets however give you your own space where the brand stands alone on the sleeve hence, the customer concentration is not diverted.

There you have it; the java jackets must now look like walking adverts for your business, don’t they? And, with good reason we might add. Take the creative route and make your brand visible to millions of coffee imbibers all over the world.

Joseph King is the author of this article on Custom Paper Coaster. Find more information on Recycled Paper Coasters here.

Article Source: How Do the Java Jackets Benefit Your Promotion?

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