Most Rated Articles

Just because thousands and thousands of pets are safely transferred from one destination to another via the airlines, it does not mean that dog owners are without responsible precautionary measures to ensure the safety of their family pet.

Veterinarians care only about the money, right? Sure they have to, but you'd be surprised at how they really feel. Money matters have a lot to do with feelings and ego. In general, vets don't want to talk about money, though if you want to work effectively with your vet, having the dollar discussion may be inevitable.

If you have an cute little puppy running around the house, the last thing you want to see is an accident where the little guy gets cut, poisoned, or stepped on. However, accidents can happen and you should be prepared. Better yet, it is best if you practice safety measures rather than waiting for something bad to happen to your puppy.

There is a lot of advice around for anyone engaged in affiliate marketing, but much of it is un-focused and lacks integration.

Are you looking to buy a used car? Buying the right automobile can be difficult unless you know what to look for. New cars are easier to purchase. However, while going for a used car deal, most of us just see the attractive price and buy it off without even bothering about other important details that we actually need to know.

Nobody talks about it. Everybody keeps their lips very tightly sealed, convinced that theirs is the only child in their class who is still wetting the bed. But bedwetting is far more common than you might think - one in ten six-year olds (10%) and three out of every fourteen-year olds (3%) still haven't quite got the hang of things 100% of the time.

When you are looking for a new car for business use, you have some choices to consider - lease or buy? Both have pros and cons but you need to consider what is going to be most advantageous to your business.

The biggest time problems experienced by business people are interruptions, many of which are self induced.

On the subject of creating a home based small business, it's actually crucial that you learn how to create traffic aimed at your website. Without having visitors coming to your website, it's difficult to build a considerable, lucrative online business. You can find methods for getting people to go to your Internet site, however for our needs I am mainly going to go over successful strategies that deliver results.

Nearly everyone, adults and kids alike, have a natural fondness for cats. They are loving, quiet, and very playful pets that can provide you with years of entertainment. Although most of us have a fondness for cats, that fondness can rapidly diminish when it comes to the litter box. Even the most hardened cat lover may get tired of litter box duty, especially when it comes down to scooping "you know what" from the litter box.

 »  Business
 Picture

Bypass your Readers’ Spam Filter : Trance Breaking 101

By: Seth Czerepak


Date Added : September 28, 2011 Views : 437
Rate Author : Current : 1.00 /5
Rate this Article : Current : 1.00 /5





We come across hundreds of advertisements each day. Whether on the internet, the television, in a magazine, or on the road, we are constantly being sold to.

Think about how many advertisements you view each day. Now, think about how many products you buy because of those advertisements.

If you’re anything like me, most advertisements make no impression on you – whatsoever..

Now this could be because we’re not the target market for the ad being shown. Much more likely, though, is that we’ve simply learned to IGNORE the vast majority of all advertisements shown to us. We’re exposed to so many advertisements each day, that we’ve created defense mechanisms for dealing with them.

When a flash ad pops up on the screen, or a commercial is played on TV, we literally “zone out,” and focus on something else. This is a great mechanism for our personal sanity, but it’s terrible for advertisers and copywriters. While everyone else is happy to live their lives without giving ads a second glance, our livelihoods depend on people seeing them and taking action!

So how can we reach new customers and retain existing ones through our marketing efforts? Simple, really. Break the trance!

The Reticular Activation System (RAS): Your Worst Enemy, or Best Friend?

Each and every day, our minds are exposed to massive amounts of information. I’m not just talking about advertisements, but all kinds of information coming at us from all directions. If we were to actually absorb and comprehend every piece of incoming information, our brains would be overloaded with stimuli and literally cease to function.

Luckily our brains come with a built in “spam filter”, if you will. The scientific term for it is the Reticular Activation System, or RAS. The RAS sorts through the information we receive, only paying attention to that which is relevant in our lives,..

To get a grasp of the RAS in action, think of a time when you learned a new word. You may have never heard this word used in a conversation before, but once you learned it and understood it, you began to notice every time it was spoken and every time you saw it in writing.

Is this magic? Nope! By learning that word, you told your RAS that the word was relevant to you, and as such, the word now gets through your “spam filter”.

Let’s take this example which applies specifically to advertising and copywriting…

When you see an advertisement, your RAS will act as a spam filter, blocking out the ad. However, there are some ads that your RAS simply can’t block out. Think about an ad for a product you’d never use in a million years that just stuck in your head. A jingle you’d find yourself singing unconsciously.

Maybe it was one of those Super Bowl commercials. The commercials have become almost as important as the game itself these days. There’s just as much water cooler talk about the Budweiser ads as there is about who won or lost the game.

The point I’m trying to make is that your RAS can’t block out certain stimuli because they’re so powerful or significant. And that’s exactly what advertisers count on…

RAS Bypassing Emotions

Like the Super Bowl example explains, there are certain emotions that are so powerful, they pass right through the grasp of the RAS. Humor is one of those emotions. There are also five other emotions the RAS has a hard time with.

Fear

Anger

Pain

Surprise

Pleasure

These are all emotions that are very relevant to your life, as you only feel them when something happens that you cannot ignore. If these emotions are triggered via advertisement, then your RAS will automatically let the information come through..

This is how you break the trance and write effective copy that sells. This is how you create a successful ad campaign for any kind of product or service. Appeal to the emotions listed above and you’ll shove the RAS aside, allowing your message to reach your prospects.

Not all emotions are created equal and choosing which ones to appeal to depends largely on what you’re trying to sell.

For example, the emotions of Fear, Anger, and Pain are usually best left alone. This is because if you come from the wrong angle, activating these emotions can lead to more problems than they solve– especially for us copywriters.

However, in the right circumstances, these emotions can be POWERFUL. For example, you commonly see this tactic used by law offices. They’ll talk about a medication that was used in the past, and how it is now linked to diseases. If you have this disease, you are supposed to get angry.

Here’s the important part, though. You’re not getting angry at the law office. You’re getting angry at whoever sold you the medication, and now you want to get back at them. How can you do that? Well, try the law offices!

Humor, Surprise, and Pleasure focus more on the “positive” side of emotions. Successful copy that uses these emotions generally focuses on making the reader feel good. Make your readers happy with feel-good content in order to bypass the RAS and get directly to their minds..

Wrapping It Up

Although it’s true we ignore almost all advertisements, the ones we don’t (actually can’t) ignore prove to be extremely effective. Now that you know how to break the readers’ trance, you can plant your message in their minds, which is one of the most powerful selling methods ever.


Seth Czerepak is a Small Business Coach and the owner of the professional Copywriting Services company "Cashflow Copywriter."

Article Source: Bypass your Readers’ Spam Filter : Trance Breaking 101

Post Article Comments

Name : 
EmailAddress : 
URL : 
Comments : 
Code :