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Business  »  Advertising
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Business Cards as your Sales Representative

By: LeahA Delaney


Date Added : July 14, 2011 Views : 583
Rate Author : Current : 2.73 /5
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Some business owners think of marketing their business is an uncomfortable situation. Some thinks that it is like selling themselves. Quite often, this leads to frustration and inner conflicts. But whether you like it or not, marketing is an integral part of business. One way or another, you would need to promote your business so people would know that you are open for business.

Your biggest problem now would be finding the right marketing material to promote your business that won’t make you feel uncomfortable. If in doubt, you can always start with business card printing. The business cards have been in use for a long time now. Even with changes in the market, these cards are still indispensable in business. So, why not get your own cards today.

But it’s important that you make your cards as compelling as possible. It should encourage people to take the next step in the purchasing process. When you design your own cards, it’s important that you consider their purpose. Think like your customers. Understand what it will take your customers to read your card and hold on to it. As much as possible design your cards as your mini sales representatives. How do you do that?

1 – Make sure your cards are attention-grabbing. They should attract attention at once by designing them with bright colors, die cut shape and interesting image. If you want to include your picture in your cards, that would make it easier for people to get familiar with you. Make sure though not to overdo the design of your cards as this would make your cards look confusing rather than compelling.

2 – Bring to light the benefits of your business. Don’t just state who you are and your contact details in your card. It is important that you also tell your prospects what they can benefit from doing your business. In doing so, it be would easy for people to decide positively on you. If you can highlight your benefits effectively, people would surely call you based in your cards alone.

3 – Add value to your cards. You can do this by putting a discount coupon in your cards, perhaps a list of the top products or services you offer, a calendar, list of emergency numbers, and other information that will be useful to your customers. If your cards have value, you can surely elicit response from your customers.

4 – Make sure to provide a strong call to action. If you want people to look at your cards and respond at once, you need to put a good reason in your cards for people to respond. This should be something realistic and compelling. For instance, you offer a discount if they respond to your campaign in the next three days. You can also offer a freebie or incentive for a referral. Whatever the call to action is, make sure people don’t just hold on to your cards but they do something about it.

Following these simple tips will surely make your business cards your mini sales representatives. Create business card samples first to see how your cards will look like before distributing them. This will let you ensure that the cards represent you effectively.


Leah Delaney is specializing in writing articles on a printing company. Try to visit this page for more tips about business card printing and find the best place to print business card templates for successful marketing campaign.

Article Source: Business Cards as your Sales Representative

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