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Beginner’s guide to writing for catalog printing

By: garys maxwell


Date Added : July 9, 2011 Views : 566
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So here is your beginner’s guide for the proper way to write your content for catalog printing. In actuality, writing for catalog printing is similar in many ways to writing for booklet printing or magazine printing. They all have the same elements of cover pages, introduction pages and of course article or content pages that you will have to worry about.

In this guide, I will give you the basic tips on the best styles and techniques in writing your catalog or magazine content. With these tips, you will be writing like a pro for your custom catalogs and color magazines even if you just started in doing this.

1. Always have an outline – Now here is a basic tip that all beginners in writing should know. You should always have an outline before you actually start writing that catalog or magazine content. Block out all the needed major topics and sections, and even write introductions or first sentences for them.

Outline them in a draft list so that you know how your color magazine or custom catalog will flow. This will help shape your contents properly and make your composition a lot easier to write.

2. Be extensive and accurate with your raw material – Another important point to consider is your raw material or source material for your content. Make sure that you have the most extensive and accurate sources as possible for your content. Mistakes in facts or missing information are actually unforgivable if you want a truly professional content block for your catalog printing. So make sure that you research as much as possible and get the best raw material that you can get for your printing.

3. Write in a style that best suits your audience – Key to really effective and professional sounding content for color catalogs and magazines is the tone and style of your writing. It must not just sound like “a commercial”, in fact it must be far from that. You should always try to use a style that best suits your audience.

They must be able to relate easily and be comfortable as they read your content. Basically, if they are housewives for example, then you should write in a style for housewives. If they are corporate types then you should use words and colloquialisms inherent in their demographic. There will be definite results if you write in this way. That is why it is an important tip for you as a beginner.

4. Format your content in sections/chunks – When it comes to formatting, you should always try to format your content into real sections and chunks. This allows readers to more easily understand and remember your catalog or magazine content. Large paragraphs typically are intimidating to most readers that is why it is important to divide and segment your content up for proper understanding of those prints.

5. Always proofread three times with other people helping – Finally, this is probably one of the most crucial tips that you should know. You should always proofread your content for catalog printing or magazine printing at least three times.

Moreover, it is recommended that you have another person help you in proofreading. These stringent checks allow you to ensure the flawless production of your color catalogs and magazines. You will not want to print materials with gross grammar or spelling errors, believe me.

Great! With these beginner tips, it should be a lot easier for you to write up your catalog or magazine content properly and effectively. So review these tips every time you print your own color catalogs and magazines. Good Luck!


Gary Maxwell is an artist focused on catalog printing. Born and raised in Colorado, He is currently a freelance for online designing promoting magazine printing printing company.

Article Source: Beginner’s guide to writing for catalog printing

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