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Business  »  Advertising
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Advertise your Product using Stationery and other Writing Materials

By: Jherome Wetzel


Date Added : August 8, 2011 Views : 452
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Are you in a business? Perhaps you are. Are you willing to advertise your product? Let us say on billboards, streamers, tarpaulins, radio ads, TV ads and the like? How about through more practical things such as pens, pad paper, pencils, erasers, adhesives and staplers or even stationeries? A stationery can surprisingly be an effective form of advertisement for your business. You can create custom stationeryand place your ads or the name of your company with an address and contact information somewhere above it for easy viewing.

People need constant reminder of your product in order for them to remember that your business exists. So other big businesses use huge billboards or large colorful tarpaulins and TV ads to advertise their products. But how about those businesses that have just started to grow, how can they afford billboards and TV ads?

One particular family had been in the catering business for many generations now. In the past, customers and clients had not been their utmost concern. They were assured of loyal customers, relatives and friends for over the years. But because of growing competition in the business, they started to notice the decrease of their clientele. Important bookings start to vanish and regular customers stopped to call. When the worse came to worst, they gathered their heads together and formulate a way to bring back old customers and loyal clientele with a bang.

They used writing materials such as pens, pencils, wallet-size notebooks and pad papers, small staplers and stationeries to advertise their business. They used them as freebies to party bookings like children’s birthday party or other parties. The rate of their service did not change but informed their customers that they could handle the giveaways. This made their customers happy and so more customers kept rushing in.

What is the good thing about this kind of advertisement? Pens are often used by many people, may it be at work, school, business, or home. So every time a person uses the pen, he reads the ads written on it. And much so with pencils, staplers, pad papers and letter stationeries which we use in our everyday routine can also be as effective. Advertisement need not be expensive or loud in order to attract attention and arouse curiosity of potential customers. As long as you use creativity and resourcefulness in promoting your business, the effect will be just as tremendous.

Nowadays, ads on writing materials are very common. We usually read a name of a hotel, a brand of medicine, or a brand of milk formula on a pen, a pencil, a small pad paper or stationery. It is obviously because of this reason that it is effective. It may be a silent promotion but can reach out to wider clientele. Not to mention it is much cheaper than other forms of advertisement such as billboards, radio and TV ads. You can buy loads of pens, pencils and stationeries by wholesale and bring them to an artist and have them printed. But make sure they are not very cheap to be as good as dysfunctional. For this may also affect your business.

Stationery is useful as a writing material. Usingcustom stationeryfor advertising can bring great fortune to small businesses. Perhaps it is because of the resourcefulness and creativity of the business people or perhaps the business is just simply doing great. Whatever the reason is, we cannot deny the fact that business and advertisement can never spell success if one is separated from the other.


Jerome Wetzel is a business man using stationery in his coffee shop, that's why he always find for stationery commercial printing company with good quality but low in pricing.

Article Source: Advertise your Product using Stationery and other Writing Materials

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