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A Guide to SEO Web Designing & Development

By: Geoffrey Ruth

Date Added : September 17, 2011 Views : 1046
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SEO Web design and development is the design and the execution of a website that is optimized for search engines. SEO (search engine optimization) is done to increase the ranking of a website (such as PageRank in Google). This is done because the higher a website ranks in SERPs (search engine results pages), the more people will visit it since most Web users, albeit erroneously, believe that what appears first in SERPs is better while others are too busy to open other SERPs. With increased visibility resulting from a high ranking, you will have more hits and consequently greater sales if you are selling a product and greater exposure of your message if your website is for information purposes.

In the process of SEO Web design and development, there are several essential features that the site should have. These features enable you to reap maximum benefits from your website. Other than search engine optimization, another essential feature in websites as you do Web design & development is links. These links should be easily visible and they should be placed in credible and reliable websites. These links are important because web surfers will be able to navigate to your website. Links give you a targeted Web traffic since only those who are interested in what you have to offer will click on them. You should also have links that lead to your landing page in other pages of your website. If you exchange links with credible and reliable websites, web users will see you as being credible and reliable. Note that only do-follow links will help your SEO campaign. These could be contextual links in such things as press releases or niche one way links in such things as blog comments.

Another essential feature when doing SEO Web design and development is having good content. Search engine robots consider such things as keywords when determining ranking. Good content is also advantageous in that it is only with good content that potential customers/clients will be encouraged to buy. The information should be straight to the point since Web users only look at the first few lines of content and move away if it does not promise what they are looking for. The content should be unambiguous and if possible it should have bulleted points and sub headings. You should have a call to action at the end of the content. You must ensure that the service or product is customer friendly. To achieve this, conduct surveys to determine your customer’s needs.

Another essential feature that your website should have as you do SEO Web design & development is good hosting. You should search for a reliable hosting company to minimize downtime since a slow website is not optimized for search engines. Your Webhost should be in a position to offer the speeds you require. The Webhost should be reliable and credible and to determine this, look through customer testimonials and ask for a list of clients. The Webhost should ensure that your data is secure. You should compare different web hosts to increase your chances of getting a good one at a good rate.

To achieve success in SEO Web design & development, consider hiring SEO Web design services. Pros in SEO Web design services have the training, experience, and tools necessary to give you an optimized search engine. Hiring a pro is also advantageous in that you get unparalleled convenience and you save money since it means you do not need an in-house IT team.

Geoffrey Ruth is the author of this article on SEO Web design services. Find more information, about SEO Web design services here

Article Source: A Guide to SEO Web Designing & Development

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