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Business  »  Advertising

A Few Important Design Concepts

By: Anjanette Griff

Date Added : July 12, 2011 Views : 604
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Booklet printing for marketing is not all about fancy graphics and fancy headlines. Beyond those professional booklet templates that are quite eye catching, there are distinct design concepts that you must know about if you really want to attract more readers to read your prints. Let me give you five of the most important design concepts and theories that are crucial in booklet printing. Remember these and success with color booklets can easily be in your grasp.
1. Highly distinctive covers – Many people miss the fact that in booklet printing, the cover is everything. The cover determines the theme and the ultimate success of the booklet itself. So if you want to actually develop very powerful booklets, you should always be careful with your cover designs. Make sure that you make them very distinctively. Use original and fresh designs that people will pay attention to and remember.

2. Engaging title or headline – Another thing that you might not have really thought of focusing on is your booklet’s title or headline. If you want to succeed and attract readers to your booklets, the tile should always be engaging. Of course this is not just about writing good stuff. This is about writing your headlines in such a way that attracts readers almost immediately and engage to them properly.

The headline must discuss a very important topic that people actually want to read about. It must also have the right words that will immediately mark the print for attention. The better the headlines are and the more engaging they are then the more you can convince readers to pay attention to your prints.

3. Content that connects to readers on a personal level – Also, it is important that you try to have some content that actually connects to readers on a personal level. You should not just print beautiful pictures or write fun highly commercial marketing messages. You should always connect to readers.

They must actually be able to identify themselves through your text content and images. They must feel exactly what your marketing booklets are conveying. The more personal it gets the more successful you will be at getting those readers to read and respond.

4. A call to action – Another thing that you might be missing in your color booklets is that call to action. This goes beyond just telling people to buy your products. This is about effectively convincing them that responding to your booklet message is THE RIGHT THING to do for their life.

The more you can relate the sale with an important factor in their life, the better your call to action should be. So make sure that you always be very deliberate and cunning with your call to action content. This will determine the amount of readers that should actually respond to your prints.

5. Proper feedback mechanisms – Finally remember that you should also not forget to use proper feedback mechanisms in booklet printing. Always know your reader’s reactions to your prints and always integrate their criticisms in your next composition. Continual improvement is key to always getting those readers reading, so make sure that you always learn more and compose better using those feedback mechanisms.

Great! Hopefully you have not missed out in doing these things for your booklet printing. If you did, then it is best to actually start now so to improve your booklets in the future. Good Luck!

Anjaneth Griff is a devoted writer about booklet printing which began almost four years ago. She is also constantly striving to boost her interest by developing unique booklet templates.

Article Source: A Few Important Design Concepts

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