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Business  »  Advertising

5 steps to make sure that you are projecting the right professional image in catalogs

By: Nicholej Vigil

Date Added : July 28, 2011 Views : 609
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Want to make sure that you are giving the right impression with your catalogs? Well, there are a few habits and tips that you should adopt to make sure that you are always projecting the right professional image with your custom catalogs. In this guide, we will discuss five steps on how to effectively do this in your own kind of prints. Just read through the list below and see how you can do this on your own color catalogs.

1. Make sure the title is written creatively and purposefully – The title of a catalog will define how people will react to its whole content. That is why it is an important first step for you to make sure that your title is written creatively and purposefully. Using a direct title like “Company bag catalog” of course will not make the right kind of impression that you want.

You should always use a title that portrays your unique selling proposition of course like “Affordable but stylish bag catalog”. Of course these examples are bare and simple but you should know exactly what you should be aiming for. The more creatively and purposefully done your catalogs are, the better image you will communicate to readers.

2. The font styles you choose must match your image – Fonts will also shape that professional image. If you used odd and creative font styles for all your catalog content, then people will get the impression that you are a new and “wacky” type of company or business.

On the other hand, if you used very professional web 2.0 fonts, then more readers will think that you are a established and professionally set company. It is a very subtle effect that it will shape how your readers will react. That is why you should always choose your fonts very carefully.

3. The models and graphics used must be representative of your image goal – When it comes to the images and the actual models used in your custom catalogs, you must always try to go for the most “representative” of your professional image goal.

So for example, if you want that professional impression, then people in business suits will be a good first choice for your cover images. If you want that more creative reputation, then maybe artists and designers are the best shown. This will add more weight to the image that you are trying to convey, making it more memorable to people.

4. The quality of your catalog printing must be appropriate – Of course, the quality of the catalog printing will also have a big contribution to the image that you are trying to convey. Generally, you will want to have the best quality of printing that you can muster with the best paper and ink materials.

However, you do not have to choose the most expensive and exotic options if you do not want to convey that expensive and luxurious reputation. As long as the quality matches the kind of products or services you are marketing for then you will be able to show the right image that you want.

5. The catalog cover must always have a coherent projection of your professional image – Finally, remember that everything must be coherent and coordinated. All the elements above must form one coherent image that you want to convey to readers. So make sure that you coordinate all of these for the best and most correct impression in catalog printing.

Great! Now you know how to make the correct impression and project the right professional image to your catalog readers. Make sure that you review all these if you want people to actually understand the image and reputation that you are trying to establish.

Nichole Vigil runs the great custom catalogs website where you can find many real unique catalogs for your collection.

Article Source: 5 steps to make sure that you are projecting the right professional image in catalogs

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