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5 Pointers to Help Promote your Business Affordably

By: Evelyn Cohen


Date Added : July 7, 2011 Views : 470
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It has been repeatedly stressed that marketing your business is important and indispensable. Whatever type of business you have, it is imperative that you promote it in order to let people know that you are open for business. The common problem though of a lot of business owners is finding the most inexpensive marketing materials they can use to promote their business. Here are some pointers that will help you promote your business in the most inexpensive way.

Tip #1: Use calendars. This is among the uncultivated marketing materials today. A lot of business owners don’t realize the function of calendars in promoting their business. Well designed custom calendars can actually help you stay in front of your customers for a whole year, or even more. If your calendars are effective and impressive, you can be sure to get your customer’s attention and encourage them to display your materials in their home or office. This guarantees you a one year market exposure.

Tip #2: Give away your business cards any chance you get. Every chance you get to hand out your cards, do so. When you dine in restaurants, leave your cards on the table. Public bulletin boards can also be a great place to leave your cards. When you borrow books at the library or buy one in a book store, consider leaving your cards on the pages. You can also leave them in your doctor’s or dentist’s office. Make sure your cards are creative and unusual so people will keep them. However, you don’t have to be too fancy and elaborate in your cards. Just keep the design simple and you can surely grab people’s attention.

Tip #3: Distribute postcards. Post cards are really an expensive form of marketing material. When designed in standard size, you can save a bundle of your marketing dollars. It’s important that you make your cards attractive and interesting so people will read and keep them. Use the right colors, fonts, and images appropriate to your business. Make sure that your message is short and simple as well so people can easily understand them. A catchy headline is also necessary so people will be attracted to your cards at first glance. Done well, your post cards will be a great, fun, and affordable way to reach out to your target customers.

Tip #4: Make a free and irresistible offer. These days, businesses are constantly competing with each other. It is important that you come up with free and irresistible offer that will encourage your customers to patronize your products or services. It’s best if you can put a deadline to your offerings so it will create a sense of urgency and encourage people to act at once. You can even offer discounts on repeat purchases to ensure that your customers will come back again. It doesn’t matter how much discount or incentive you offer, what is important is you provide something they will be interested in.

Tip #5: Be creative. Make sure to design your materials, whether it is your business cards or calendar templates creatively. You can put whatever design you want in your cards, what is important is you make a good presentation of yourself and your business in your marketing materials.



Being a business woman Evelyn Cohen wants to promote her products through custom calendars, that’s why she always goes for online poster printing company with low price but good in quality.

Article Source: 5 Pointers to Help Promote your Business Affordably

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